Pottermore gives you a great look at what JK Rowling envisioned for Diagon Alley.  In the current beta version of Pottermore only a few of the stores are open in order  to pick up  school supplies. 

A great addition to the site would be the ability to explore all the stores.  I’m especially looking forward to Fred & George’s store opening in later books.  I hope.  It’s not there now but hopefully that’s just because it doesn’t exist in Book 1.

What stores can you find in Diagon Alley?

*open in Book 1

Screen 1 (main alley) – left to right

  • Potage’s Caldron Shop *
  • Apothecary *
  • Wiseacre’s Wizarding Equipment *
  • Madam Malkins
  • Center (top) – click forward to go to Gingotts*
  • Center (bottom) click to go to Diagon Alley South (for Olivanders, etc.) *
  • Eeyops Owl Emporium & Magical Menagerie *
  • Quality Quidditch Supplies
  • Flourish & Blotts *

Diagon Alley South (left to right)

  • Daily Prophet
  • Whizz Hard Books
  • Second Hand Robes
  • The Junk Shop
  • Center (top) – Olivanders *
  • Center (bottom) link to Knockturn Alley
  • Gambal & Japes
  • Twilfit & Tattings


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